Start-up experience, digital development and senior marketing management success provides this digital strategy and technology specialist with a powerful and proven skillset suitable for meeting today's Ukrainian War and Covid-Era challenges.


Digital Strategy | Change Management

March 2022 – Present
Adelaide Area, Australia

Solving business problems through business process design, platform strategy and integrated technologies. Safely guiding Australian corporate entities and government departments through digital transformation. "Technology without a problem is just a toy or a game".

Recent clients include:
- Foodland - Adelaide Venue Management - SRA - Flinders University - MBL Food Services - Link SA and Southlink - SA Pathology - FLRHUB - Morialta Secondary School - NT Health - Darwin Festival - Falls Creek - Mt Hotham - Perisher - Maxima


Digital Strategy | Change Management

March 2021 – March 2022
Adelaide Area, Australia

Accelerating growth, by building creative technical solutions, to business problems.

Recent clients include:
- Foodland - Glenn Ewin Estate - Lot 14 - Lloyd Brothers Wine - Adelaide Venue Management - SA Pathology - Remarkable Media - Land Services SA - Wirra Wirra Wines - Falls Creek - Mt Hotham - Perisher


Marketing Strategy, eCommerce Solutions and Product Development

January 2019 – October 2021
Adelaide Area, Australia

Strategy development and implementation for businesses with market leading or new products and services:

Developing and implementing eCommerce solutions and Covid 19 strategies with start-ups and existing businesses. Rapid situational analysis, tactical solutions development and operations planning. Fast track your eCommerce solution or Covid era strategy and get on with your business.

Services are available at an hourly rate or as part of a fixed price project. If you are building an online store, rethinking your business due to Covid 19, or developing a new product or service, contact David to discuss your needs and goals.

Read more about starting your Covid-19 plan

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Marketing Director

July 2020 – March 2021
Adelaide Area, Australia

Twenty Questions - The Eco Friendly Emporium, is a lifestyle products brand and online shop and mobile retail store. The brand is built around responsible sourcing, low carbon footprint operations and carbon neutral logistics. Products are a mixture of washable recycled paper and woven bags, hand braided textiles and handmade timber wearables.

The Twenty Questions business model, processes and strategies are replicable and offered by David as part of an eCommerce solution. Businesses needing to diversify their income streams or develop an online retail presence can access David's services to extend their capabilities and move quickly towards an online presence.

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New Product Manager and Founder

October 2018 – March 2021
Adelaide Area, Australia

Developing business solutions to aid Governments and businesses extend product and service delivery via Voice Experience (VX) and the 'Internet Of Things' (IoT).

An Adelaide based team of digital specialists delivering, eCommerce store design and development, voice agent development, and new product development of digital applications that meet the needs of consumers, businesses, governments and communities.

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Senior Manager, Digital

March 2014 – October 2018
Adelaide Area, Australia

This role is responsible for innovation, strategic planning and integration of digital marketing technologies across multiple platforms including Gartner’s Magic Quadrant leaders Sitecore and Adobe Marketing Cloud. The foundation of Pyatt’s success in this role is the acquisition of product knowledge, sophisticated strategic planning processes, a deep understanding of marketing technology solutions, digital marketing best practices and project management delivery.

Working with a team of digital marketing, design, campaign management and web development specialist, outputs include consumer marketing websites and apps, international and award winning digital marketing campaigns. Platform redevelopment programs have been strategically planned and successfully delivered, on time - on budget. Ongoing cost savings, waste reduction and performance improvements have achieved massive returns and efficiencies over time.

Acting as a trusted adviser to the organisation and tourism industry the need to introduce new ideas, gain buy in from multiple stakeholders and drive change is a significant part of the role. Well-honed skills in presentation, communication and relationships management have been developed and are tested on a weekly basis.

Digital Marketing Manager

Jul 2012 – May 2014

A performance improvement, advisory, relationships management and strategic planning role with a global marketing focus.

Performance Improvement
Improvement of project and campaign performance by using digital technologies and new marketing practices to support organisational priorities and deliver strategic plan.

Advisory Trusted advisor to internal business units, other government agencies and tourism industry organisations and businesses in the marketing and digital development fields. Recent external projects include: The Adelaide Convention Bureau, Riverland Tourism and Ringbalin River Spirit Ceremony.

Relationships Management Management of stakeholder relationships in the digital marketing field and of the tourism industry funding program: the Digital Innovation Development Program (DIDP).

Strategic Planning Research and planning for the selection and integration of digital technologies and new marketing practices into national and intrastate advertising campaigns.

International Marketing State representative on the National Online Strategy Committee (NOSC), comprising of representatives from state and federal government tourism organisations.

Digital Manager

November 2010 – August 2012 (2 years)

An operations management and advisory role. Building and managing a high performance team of digital marketing specialists including: content managers, database managers, copywriters, web developers and social media managers. Service delivery to stakeholders.

Management of organisational and production budgets, stakeholder relationships and implementation of strategic plans. Negotiation of supplier contracts and agreements.

Digital Content Manager

October 2009 – November 2010 (1 year)

Primary responsibilities were to create and implement online content to support broader marketing activities. Additional duties included:

• Recruitment and ongoing management of content co-ordinators, online services coordinators, developers and copywriters
• Management of search engine marketing activities and campaigns
• The voice of SATC online and social media

Executive Director

July 2006 – June 2009 (3 years)

A marketing consultancy servicing sectors of, the regional South Australian property development and real estate industries. Campaigns achieved $0.9b in property sales. Achievements include campaign management of Adelaide’s first private home sale in the $5m+ category.


January 1994 – June 2009 (15 years)

Marketing promotions consultancy. New product design, graphic design, copy writing, website design, desktop publishing services. Extensive experience in B2B and B2C advertising, promotions campaigns.

Managing Director

1999 – 2002 (3 years)

New product design and market development. Pre-commercialisation demonstration and preparation for sale of a Biotech wastewater treatment system for primary industries in Asia and the Pacific Rim.


January 1987 – 1999

Positions as sales representative, cook, hospitality duty manager, storeman and driver