An MBA Marketing Management qualification has built upon the practical foundations developed as marketing manager and consultant. Recent work outputs have been acknowledged with professional advancement, awards and accolades.
As the most established and respected Marketing Awards in Australia, the AMI Awards for Marketing Excellence recognise excellence and innovative practice from trail-blazing marketers.
In collaboration with Fairfax Digital the SATC implemented a long read article content marketing campaign titled Network SA. These articles provide a richer content experience that goes far beyond standard articles. SATC’s new TV commercial, YouTube videos, photos and large interactive maps were interwoven within the article, providing a unique and engaging user journey. Online Ad Awareness, Favourability, Intent to travel and Message Association were all significantly increased.
The annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices. The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.
The Barossa Campaign Microsite won it's second award in 2014, winning the FWA site of the day.
FWA stands for Favourite Website Awards, an industry recognised internet award program and inspirational portal, established in May 2000. FWA is the most visited website award program in the history of the internet, with over 170 million site visits as of November 2012 (and multiple billion hits to our servers).
The SouthAustralia.com Mobile Website developed with Deloitte Digital, won international Pixel Awards for best Travel Mobile experience.
The Pixel Awards judges are proven innovators in their fields with broad web expertise and a knack for spotting extraordinary talent with fairness and accuracy. They are executives, creatives, and visionaries at top agencies and websites covering a diverse cross-section of industries - art and design, marketing and advertising, product development and technology, and usability.
The judges look for a creative and technical blend of impeccable graphic design, artistry, technological expertise, and a powerful, stimulating user experience. These apps and sites are the best of the web and mobile, folks, so it's necessary to evaluate each app and site against the following criteria:• Innovation – The app or site must bring something new to the table, break barriers.
The SouthAustralia.com Mobile Website picked up it's first gong in 2013 with its m.southaustralia.com website. The mobile site was developed in response to the growing consumer demand for location aware experiences, the functionality developed was later integrated into the fully responsive website.
With the launch of the national Barossa Campaign, the South Australian Tourism Commission created the Barossa Campaign Microsite an immersive interactive experience. Deloitte Digital created an ambitious HTML5 experience which had visitors interacting directly within the video to discover more about the region through maps and other content.
Deloitte Digital worked with the South Australian Tourism Commission to breathe a digital life into their Barossa TVC campaign. In developing the campaign site, one of the key objectives was to provide a way for the visitor to continue their TVC experience online and discover more about the Barossa region. By designing a rich online experience and simple workflow which led the visitor to specific content we could track the success of the site.